4/24/2022 the fine printPrints, prints, prints. Probably one of the most defining features of 1970’s fashions. Colourful patterns and flowing designs swarmed the wardrobes of all it-girls during this time and let’s be honest, if you were wearing print you were more than likely considered cool. From printed smock dresses and ponchos to miniskirts and even tights, patterned clothing was immensely popular and brought colour to peoples lives in chaotic world. During this period, pop artists such as Andy Warhol and Roy Lichtenstein had proved the power of colour to the world through their innovative artwork. In 1962, Warhol began printing his pop-art designs onto clothing pieces, however these were not sold commercially at first. The only event in which these dresses would be worn would be by New York socialites at gallery openings and other exclusive events, establishing these printed pieces as almost a type of couture. After a couple of years, these dresses were removed of their couture-like status and became very popular among the public. A paper version of the ’Souper Dress’ (as shown above) was sold to consumers of Cambell’s soup for just $1, today one of these dresses is worth around $7.6K and are very hard to come by. The Souper Dress paved the way for cheaper printed clothing pieces that soon be found in every home. During the late 1960’s period of war and crisis, colourful clothing such as these prints spoke to those who had just come from years of uniformity. This type of clothing allowed people of this time to connect to that fun, creative side of themselves that they may have forgotten about. It was pieces such as the Souper Dress that ultimately changed the way people dressed and shopped forever.
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